All About Search Engine Optimization

Search Engine Optimization or SEO is the process of increasing the volume of traffic to your website from search engines via “organic” search results.
It is visitors/customer behavior to search on search engines to fulfill his/her requirement by searching with some string of words. The trend and analysis has proved that higher the rank of a website in Organic Ranking would attract the higher and quality traffic to the website.
The goal of Google and other search engines is to provide their users with the most popular, relevant and creditable sites possible. All Search Engines have used a different Algorithm to decide the best and relevant website for a particular Search Query. Till today no Search Engines disclosed it’s Algorithm for ranking a website in Search Engine Result Pages, but with the help of some updates and information SEO specialist cracked the secrets up to some extents.
Why Search Engine Optimization:

• About 90 percent of Internet users find new sites via search engines
• SEO optimized resource visitors become real clients and partners five times eagerly in comparison with other marketing tactics.
• About 80% of search engine users stop browsing search inquiry results on the first page.

Process of Search Engine Optimization (SEO)
On page Optimization: 

• Site Navigation: Site Navigation many browsers do not stay on a website if the navigation function is complicated or the architecture is not themed resulting in them “bouncing” away when landing on such a site. Through analyzing your current website navigation, architecture and control flow we make improvements to aid optimization and browser usability.
• Optimization of the website content: Assessing your current website content will provide valuable insight into the current keywords that you are promoting to the Search Engines. Through altering the keywords to reflect those agreed during the keyword research stage, the next step is to optimize the website content on existing pages. This is undertaken on the actual web page content and not on the metadata as was previously the case with SEO. 
• HTML Site Map: HTML site map serves as a complete navigation for the user. We need to have an updated HTML site for the site.
• XML Site Map: The XML site is implemented from a search engine point of view. As it helps increasing the overall indexing of the website in the search engines.
• Intra Linking: The integration of optimal Intra-Linking is useful for both user navigation and SEO. The internal linking from within the content would also assist in directing the visitors to targeted content pages for those keywords.
• Meta Tags and other Html tags Creation: Ensuring that meta-tags and html creations are correctly implemented will aid the spiders in assessing your websites relevancy to a search term. Also these are the first impression of your website on the visitor who found your website in SE’s.

1. Title Tags: We need to create proper and unique title tags for each page using the different set of targeted 
2. keywords: This would help us gain authority and rankings on the SERP’s.
3. Description: Tag: We need to create proper and meaningful description tags for each and every page.
4. H1 Tags: These tags are very important to make Search Engines crawlers understand the importance of the keywords. 
5. ALT Tags: We need to implement ALT tags on all the images. These help in increasing the overall keyword density of the site and help gain site authority on the SERP’s.

Off Page Optimization:
Back-Link Creation (Link Building): The creation of links to your website is one of the main components of off-page SEO activities. Link Building is a method of linking your website to another website through a one–way link based on a common theme. Search Engines consider one-way links as a major factor is allocating a page rank to a website. The higher the page rank the more weight it carries in SEO terms. Historically link building has been misused which has resulted in websites being banned by major search Engines. We only employs manual techniques to secure one-way links from “quality” websites that offer added value to your website and are linked by your chosen theme to complement your website.

Some of the steps we undertake while doing Off page SEO:

• Search Engine Submission
• Article Marketing
• Blogging
• Social Media Marketing
• Directory Submission 
• Social Bookmarking
• Press Release Submission

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How to Improve Search Engine Ranking ?

How can I improve search engine ranking?? Today it’s very common question asked by many internet entrepreneurs who want to improve their website's ranking in major search engines. In order to make your website more search engine friendly, you need to do following on page and off page activities.


On Page SEO Activities:

1. Keyword Analysis – It’s initial and very important activity, to gain more traffic to your website you should choose best keyword and target them.

2. Title Tag
Syntax - <title>keyword</title>
3. Meta Description
Syntax - <meta name=”description” content=”Description about page”/>
4. Meta Keyword
Syntax - <meta name=”keyword” content=”keywords”/>
5. H1, H2 and H3 Tag
Syntax - <h1>keyword</h1>, <h2>keyword</h2>, <h3>keyword</h3>
6. Alt Tag for Image Optimization
Syntax - <img src=”image url” alt=”keyword”>
7. Internal linking
8. Url rewriting
9. XML Sitemap Creation
10. Robots.txt
11. W3C Validation

Off Page SEO Activities:
1. Article Marketing
2. Blog Creation & Posting
3. Comments on Other Blog
4. Guest Posting in Other Blogs
5. Press Release Submission
6. Social Bookmarking
7. Directory Submission
8. Classified Submission
9. Forum Posting

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Benefits of Article Submission

Today everyone understands the importance of search engine ranking or organic results and everyone want to achieve top ranking in search engines.

So if you want to send non paid or organic search to your website, you should engage in some link building activities. If you want to get you website on the top of search engine, you should create large number of quality backlinks.

Among the top most link building techniques, article submission is one of the best and effective link building method. It can take some time but if you used this method with best efforts, I’m sure you will get miracle results. To make article submission method more and more effective, you must submit your article with top article submission directories, Keep on your mind, if you have great and genuine articles but you don’t submit them to the right article submission directories, you would never get best result to your website.

List of Top 10 Article Submission Directories (According to Results)

Sl. NO.	Article Submission Directory	Alexa Rank
1	Ezinearticles.com	283
2	Goarticles.com	2543
3	Hubpages.com	290
4	associatedcontent.com	1493
5	Articlesbase.com (NO Follow)	990
6	Selfgrowth.com	3798
7	Articlecity.com	10146
8	Amazines.com	6056
9	ArticleAlley.com	5706
10	ArticlesFactory.com	11952

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How to Redirect Old Domain to New Domain Using .htaccess File

If you have changed your domain name and want to redirect every link of old domain to new domain, By Example if you want to redirect http://www.olddomain.com to http://www.newdomain.com. You can do this by permanent redirection (301) in your .htaccess file.

Redirect a domain on a Linux Server
Options + FollowSymLinks
RewriteEngine on
RewriteRule (.*) http://www.newdomain.com/$1 [R=301,L]:

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How to Use Article Marketing After Panda Update?

Panda update also known as Google farmer update was introduced in February 2011.

Article marketing has been an effective and simple link building strategy since the beginning of SEO technique. Because of panda update so many article directories and web 2.0 websites such as hubpages, squidoo, articlesbase and Ezinearticles lost ranking and traffic also sites that are linked on these websites were also hit hard.

So now big question is here - Article marketing is still effective?

Many People think that Google farmer update is instant death of article marketing and now it is not more effective as it used to be, but it can be still effective if you submit quality and original content to top article submission directories.

Article Marketing is still alive. Here is couple of tips on “how to use article marketing strategy” to help you with panda update.

Relevant and Original Content – Make sure that you have published 100% original, relevant and quality content. Unique and quality content always plays great roll in ranking, also choose only few top article directories websites to publish your articles.

Social Media – Social media is also a great way to drive some audience to your articles, Use social media sites such as facebook, twitter, Google+, digg, linked, Stumbleupon etc. to get more bang for your buck. You should also use forums, blog commenting to promote your article properly.

Article Marketing Communities – By getting involved on article directories community, you can get more traffic and amazing results from your articles. There are some examples of article directories that have built article communities include:

1. Squidoo.com
2. Hubpages.com
3. Selfgrowth.com
4. Ehow.com

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How to Get More Backlinks to Your Website?

To getting backlinks is a most common question among all bloggers and link builders, if you want to improve ranking your website in search engine then you will have to create some quality backlinks.

Getting good backlinks is not big deal; there are many techniques that you can do to get more backlinks.

1. Article Marketing – Article marketing is a very simple and great way to get quality backlinks. Many Article directories websites allow authors to include link in article body or resource box. So article writing and submitting them to article directories is a great option to get quality backlinks.
2. Blog Commenting – Blog commenting is also a great easy way to get some good backlinks, But keep in your mind that mostly blogs give “no follow attribute” in their links so you must find “do follow” blogs and post relevant comments on them.
3. Web 2.0 Properties – There are many 2.0 websites like Squidoo, Hubpages allow you to post content and include your link back to your website. These sites give excellent backlinks.
4. Directory Submission – To submit your website to various directory submission websites will give you some backlinks.
5. Social Bookmarking – Social bookmarking is easy way to sharing your blog or website on social networks. You can post your website on various social bookmarking websites to get some easy and simple backlinks.
6. Guest Posting – Guest posting is also one of best and quick way to get relevant backlinks from some good blog websites. It’s good for both author and owner of website of blog.
7. Press Release – Write a press release and submit it to various press release websites will give you free and instant backlinks.
8. Forum Posting – Forum posting (Creating profile on forum and adding a signature) is an easy and efficient way to get good numbers of one way backlinks.

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